The fall out from the paperless ticket revolution continues. American teenyboppers trying to see Justin Bieber, found out to their peril how long they would have to queue to see him. The whole point of this grandios scheme, which is provided by Live Nation Entertainment’s Ticketmaster division, was that the ticket holders have to swipe the credit card that bought the tickets. How many teenagers have that facility (not a lot).
Many in the broker community, have complained that Ticketmaster’s offering creates hassles for customers and prohibits them from using cash or buying tickets at the venue box office. We also point out that the system makes simple transfers of tickets to friends or family, for presents, difficult or impossible. One ticket broker, who wanted to remain anonymous, said the night was a mess. He was trying to get the teenagers in but all around him other brokers were having the same problems. In July, the New York Govenor signed a law for a ticket resale bill that requires consumers should receive a choice between paperless or traditional paper tickets at check out. The law was partly designed to avoid the type of problems that occured at this concert. The above ticket broker commented that it’s illegal in New York and they should make it illegal everywhere. When at an earlier Miley Cyrus concert, the same problems arose, the security people escorted quite a lot of the young teenagers through. Whatever happened to don’t let yourchildren talk to strangers!!